Our 2019 Campaign

Brew more. Do more. 

Reignite Your Passion

‘Reignite Your Passion’ by National Tea Day is a 6 month campaign which will change consumers perception of the tea experience for ever. By utilising multiple channels the campaign will impact consumer behaviour driving both positive engagement and sales. Through a shared mission involving both multinational and artisan brands we have the mission to change consumer perceptions of tea. The campaign will take consumers on a journey from Press and ATL impressions to in-hand sampling taking them from awareness to purchase.    

Join the campaign

Our Mission

The objective of the campaign is to reignite Britain’s passion for tea, getting the U.K. excited again about a great quality tea experience. This will done in the following three ways:

Changing perceptions

For to long the tea experience has been seen as old fashioned, we want to change it to an occasion of great taste, wellness and quality. 

Changing habits

We want to get people used to thinking about their tea experience and choosing quality and sustainabilty products.

Changing how we communcate

Through our partnership with mental health charity Mind we want to get people talking again over a cup of tea. 

Join the ‘Brew more. Do more.’ campaign

We are spearheading a 6 month campaign – ‘Brew more. Do more.’ Through a shared mission involving both multinational and artisan brands we will change consumers perception of the tea experience for ever.

  • This campaign isn’t one event but a 6 month campaign which can act as an entire marketing department for you
  • Economise marketing spend to utilise ATL channels, sampling events and social with just one partner
  • We manage content creation and delivery leaving your resources free elsewhere
  •  A minimum of 25 million impressions and at a spend of over 2000 impressions per £ this is a best in class solution for great providers
  • With such a high profile route to market you can expect to see exponential ROI

To find out more contact Diaz Ayub

click here

Join us at the par-tea of the year ‘FesTeaVal’

Think you know tea? Think again! FesTeaVal is challenging the traditional perception of tea. This is a tea festival with a focus on wellness and mindfulness. FesTeaVal is a truly unique experiential event which provides a forum for sustainable suppliers to reach an audience who love great products.

This year FesTeaVal will be held on 13th & 14th April 2019 at Tobacco Dock, East London.

There are different ways to get involved in FesTeaVal depending on your objective:

An experience partner

This is your chance to have a leading role at FesTeaVal and engage with thousands of consumers over the 2 days. Experience partners put on activities for consumers and see a huge amount of extra attention and user generated content come their way.

A retail partner

This is your chance to come to the event and see a direct ROI from products sold at the event to our premium consumer base.

 

 

FesTeaVal spaces are limited and selling fast. Get in touch to secure your partnership at this stunning event that will not be missed by tea enthusiasts.

To find out more contact Diaz Ayub:

Click Here

Join the par-tea

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We’re honoured to be partnered with Mind with 10% of every FesTeaVal ticket purchase going to their great work. With mental health such a prevalent issue, we wanted to do our bit to help. We strongly believe that tea is a social drink and want to get people talking again over a cup of tea.
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